What Are the Benefits of Facebook Groups for E-commerce?
Updated: Aug 20, 2020
Have you ever struggled to find the products you are looking for online or to freely promote your own business in the right place?
Facebook Groups make buying and selling easier for both sides. Find out the top five reasons why.
Groups can be specialized by industry.
Facebook Groups can focus on any topic of interest you can think of. In terms of e-commerce, people have the freedom to narrow down the scope of their Facebook Group in a way that would make it more useful for its members.
General Facebook Groups and more specialized ones each have their pros and cons. For example, a group used for sharing all types of job openings will attract people from different sectors and with different expertise. At the same time, a group specifically focused on posting job openings in the tech and IT industry would be more easily found by tech experts and would bring them more value than a general job board.
Groups can be targeted by region.
If you see the benefits of a Facebook Group for buyers and sellers in a particular industry, keep in mind that groups can be narrowed down even further. By specifying a geographic region in the group name, people will be able to instantly find out if this is the right place for them. Some groups have a very narrow geographic scope, such as a city or even a neighborhood, while others target larger regions such as Europe, North America, Latin America, or the Middle East and Africa.
Groups with a regional focus might indicate where certain products are sold or where they are produced. Either way, this type of information will help the right members find each other and get together.
Groups provide exposure for small businesses.
Big corporations have the budget to advertise their products and services in any way they want. Small and medium-sized enterprises have more limited opportunities to reach their customers, even if they offer affordable products of excellent quality. This is where Facebook Groups come in handy.
Business owners can promote their work to a relevant audience and increase their brand awareness online with limited resources. At the same time, potential customers know that groups are another great source of new products, diverse offerings, and good deals.
Groups foster a community of people.
Online shops and e-commerce platforms can feel too impersonal sometimes. With Facebook Groups, buyers and sellers form a valuable community of people who can help each other. Because members can post freely (as long as they follow standard posting rules), groups enable interaction between people in a way that few other websites do. Whether someone is looking for a specific product size, inquiring about an upcoming product release, or has other questions about the product, brands can easily establish a personal connection with real customers.
When there is an increase in the demand for specific products – such as personal protective equipment – group members can help each other find just what they are looking for.
Groups have different levels of privacy.
Facebook Groups have three types of privacy settings. Public groups are open to everyone on the platform. Anyone can search for and find this type of group and they can see posts without being a member. This option provides complete transparency but it is more difficult to filter and control spam messages and unrelated posts.
With closed groups, anyone can search for them, but people have to be approved before joining and being able to see the posts and members. This is a good way to maintain a well-organized group with useful interactions and no spam messages.
Finally, there are secret groups. Only people who are already members can find these groups and see their member posts. Secret groups can be useful for different purposes, such as providing an exclusive place for your most loyal brand followers.
Explore the variety of Facebook Groups today to benefit from this modern e-commerce community.
Join our exclusive PPE Facebook Groups to meet reliable sellers and buyers.
North America: Protective Gloves and Masks for North America